ZETA CONSULTING

From Milan to Global Markets.

OUR STORY

 

Italy is where ZETA Consulting began its journey, and many of the companies we have supported there have become long-term trusted partners of ZETA.

We specialize in supporting Chinese enterprises expanding overseas, as well as international companies conducting business with China.

We are committed to maintaining professionalism, objectivity, and integrity in every aspect of our work.

We consistently provide high-quality solutions designed to support sustainable international growth for our clients.

OUR JOURNEY

2026
Building a Sustainable International Talent Ecosystem

Launching international talent initiatives
and building long-term career pathways
connecting young professionals with
global companies and opportunities.

2025
Empowering the Global Expansion of SMEs

Helping Chinese SMEs expand globally
through market strategy, branding,
channel development, and localized
business execution support.

2024 · Hainan
Oriental ZETA International Investment Established

Following China’s Hainan Free Trade Port strategy, ZETA launched a wholly-owned subsidiary to further support international investment and cross-border business development.

2023 · Italy
ZETA CONSULTING SRL Official Upgrade

Supported by Italian business policies, ZETA upgraded to ZETA CONSULTING SRL, enhancing its professional service structure and global support capabilities.

2022
Local Representatives in Spain & Canada

The company continued expanding its international presence through localized partnerships and regional representatives.

2021 · Beijing
Beijing Office Launch

ZETA Consulting expanded into Beijing CBD, building a dual-entity structure connecting China and Europe more efficiently.

2020 · Manchester
UK Trade Office Established

Expansion into the UK market strengthened ZETA’s European business network and international trade support capabilities.

2019 · Milan
ZETA CONSULTING STUDIO Founded

ZETA Consulting was established in Milan, Italy, beginning its journey in cross-border consulting and international business support.

Our Services

ZETAHRS

Organizational structuring 

Standardized system development

Talent Recruitment & Placement

ZETALAND

Pre-market Research

Business & Brand Strategy

Channel Expansion

ZETAIMPRO.

Public Workshops

ZETA Club Network

Personalized Career Acceleration

why Choose ZETA

01. Dual headquarters in Italy and China, enabling seamless cross-border collaboration.

With offices in Milan and Beijing, our dual-entity structure combines the convenience of domestic engagement in China with strong local execution capabilities across Europe.

02. Certified HR capabilities across both China and Italy.

Holding both Italy’s ANPAL authorization and official HR recruitment licenses in China, ensuring compliant and reliable cross-border HR services.

03. Extensive industry coverage with strong cross-sector execution capabilities.

Our service network spans a wide range of industries, including home appliances, agricultural machinery, construction equipment, consumer electronics, pharmaceutical equipment, chemical & advanced materials, renewable energy & energy storage, beauty & skincare, biotechnology, aerospace manufacturing, and diversified industrial groups.

04. Trusted by leading enterprises across multiple industries.

We have supported over 50 leading Chinese enterprises in their global expansion journey, including Shandong Heavy Industry, SANY Group, Weichai Group, Midea, Haier, Hisense, Wanhua Chemical, Truking Technology, Duofu Aviation, China Railway Group, FulQun Biotech, Blooming Equipment, BorsodChem, Fama, GSBI, and many others.

05. Strong localized operational capabilities across overseas markets.

Our business network now covers markets across Europe, including Italy, the United Kingdom, France, Germany, Spain, Poland, Eastern Europe, Greece, and Russia, as well as regions across Asia and the Americas, including Japan, South Korea, Thailand, Indonesia, India, Canada, and Brazil — helping companies build overseas operations from 0 to 1 through localized execution and cross-border support.

06. Business and talent solutions working together for sustainable global growth.

We provide integrated solutions combining both business expansion and HR services — including market entry, channel development, compliance support, international recruitment, organizational setup, and cross-cultural talent development.

07. Cross-cultural professional team with international expertise.

Our team combines international experience with deep cross-cultural understanding, enabling us to bridge both Chinese and global business environments effectively.
Through our flexible “migratory collaboration” working model across China and overseas markets, we provide truly integrated cross-border business and operational support.

Clients

Italy · UK · Germany · France · Spain · Poland

China · Japan · Korea · India · Indonesia

Trusted by Industry Leaders

Let’s Build Global Growth Together

From recruitment to market expansion,
ZETA Consulting helps companies build the people, structure, and local execution needed to grow internationally.